Description

Overview

Locations: VA - McLean, United States of America, McLean, Virginia

Marketing Manager, National Advertising & Sponsorships| Retail Bank

At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank. Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Company & Department Overview:

Capital One's Retail Bank Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale.

This is an exciting time to join our team. 2018 was a pivotal year as we launched our first ever National Bank campaign. Since then, Capital One continues to make significant investments in technology, retail customer experience and product enhancements to meet the needs (and demands) of modern banking.

Your Role:

Are you a passionate marketer with a track record of delivering breakthrough results? Are you known for your unique ability to develop insight-driven campaigns? If you're a persuasive, analytically rigorous, highly collaborative leader that is adept at bringing ideas to life in creative ways you may be the perfect match for our Marketing Manager, National Advertising & Sponsorships position

This high-profile role will develop customer-centric marketing strategies and deliver integrated campaigns to help bring Banking Reimagined to the masses. The ideal candidate will be able to partner with multiple stakeholder groups including Brand Advertising, Media, Sponsorships, Social, Corporate Communications, Public Relations, Insights, Marketing Analytics and product teams to deliver a comprehensive marketing strategy and execute insight-driven campaigns that establish Capital One as a bank that is looking out for customers and their money.

Key Responsibilities:

• Lead development and execution of integrated, multi-channel, marketing campaigns on a national scale to drive brand awareness, growth, and multi-product relationships
• Partner with cross-functional teams and external agencies to develop grounded yet compelling messaging strategies and channel plans that establish Capital One as a powerful challenger bank brand
• Partner to develop engaging sponsorship activation strategies to engage fans to deliver breakthrough customer, consumer, and brand experiences
• Lead and synthesize research, ideation and collaboration to deliver customer, and brand experiences
• Brainstorm disruptive marketing strategies and tactics to reinforce Capital One's unique value proposition and rigorously test and evaluate ideas within a consumer-centric framework
• Create strategies alongside strategic partners across brand organization
• Author sound campaign, media, and creative briefs to guide breakthrough work
• Manage creative reviews and approvals of marketing collateral tied to campaigns and activations

Basic Qualifications:

• Bachelor's degree
• At least 5 years of marketing experience

Preferred Qualifications:

• MBA in Marketing or Strategy
• 2+ years of marketing experience with a financial services or consumer company.
• 2+ years of experience marketing challenger brands and consumer technologies.
• 2+ years of experience managing agencies and delivering world-class marketing.
• 3-5 years experience creating and delivering integrated multi-channel (TV, radio, out of home, print, digital media, sponsorships, events, social, direct marketing) marketing campaigns.
• Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity.
• Strong written and oral communication skills

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).